Transitioning from eCommerce to eBusiness

How will you seize potential opportunities in the marketplace and respond to shifts in consumer behavior?

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Course Description:

This course explores a broad introduction to e-Business. The course focuses on the characteristics, opportunities, and challenges of e-Business, and the steps needed to future-proof your company.


Course Scope:

Emphasis in this course will be placed on examining the strategic implications of e-Business and the strategies being employed in a range of different industry sectors. Participants will evaluate and gain a greater understanding of the strategic issues underpinning e-Business. The student will evaluate the formulation and implementation of strategies for businesses competing in electronic markets.


Course Objectives:

Upon successful completion of this course of study, the student will be able to:

  • Define and explain the meaning of e-Business
  • Demonstrate a knowledge of the fundamentals of e-Business
  • Discuss the role of e-Business in practical business applications
  • Identify techniques and tools that can be used to evaluate the driving forces of e-Business
  • Acquire knowledge and understanding of the history of e-Business and its impact on business
  • Assess e-Business influence on businesses and how it provides a competitive advantage
  • Analyze management’s role
  • Evaluate and discuss issues surrounding ethics and security as related to e-Business

Course Delivery Method:

This course, and its materials, will be available online and offered via a series of webinars. Coursework will also include individual and group assignments (in addition to the designated webinar schedule).


Course Outline:

E-business (electronic business) is the conduct of business processes on the Internet. E-business processes include buying and selling goods and services, servicing customers, processing payments, managing production control, collaborating with business partners, sharing information, running automated employee services, recruiting; and more.

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. E -commerce is an e-business but e-business is not only e-commerce.


Topic: Introduction to e-Business, and the Law, Ethics, and Consumer Policies

Learning Objectives:

  • Define and explain the meaning of e-Business and e-Commerce
  • Acquire knowledge and understanding of the history of e-Business and its impact on business
  • Evaluate and discuss issues surrounding ethics and security as related to e-Business

Topic: E-Business Operations – Revenues/Payment and Inventory/Fulfillment/Employees

Learning Objectives:

  • Demonstrate knowledge of the fundamentals of e-Business
  • Discuss the role of e-Business in practical business applications

Topic: Customer Service and Web Hosting

Learning Objectives:

  • Demonstrate a knowledge of the fundamentals of e-Business
  • Discuss the role of e-Business in practical business applications
  • Assess e-Business influence on businesses and how it provides a competitive advantage

Topic: Successful Web Site Design

Learning Objectives:

  • Tracking and Analysis
  • Identify techniques and tools that can be used to evaluate the driving forces of e-Business

Topic: Marketing and Data

Learning Objectives:

  • Assess e-Business influence on businesses and how it provides a competitive advantage
  • Discuss the role of e-Business in practical business applications
  • Evaluate and discuss issues surrounding ethics and security as related to e-Business

Topic: Key Strategies to Future-Proof an e-Business

Learning Objectives:

  • Demonstrate knowledge of the fundamentals of a future-proof e-Business
  • Discuss the role of e-Business in practical business applications

Instructors

Betsy McMillan Hipp

Betsy McMillan Hipp

Betsy McMillan Hipp is an accomplished executive with more than 30 years of experience in marketing and public relations across a diverse array of industries including sports, higher education, nonprofit and health care.

Prior to co-founding db Dynamic Marketing in 2020, Betsy most recently served as Global Marketing Director for ScanSource, Inc. In this role, she had worldwide management responsibility for public relations, social media, corporate social responsibility initiatives, and corporate projects and events.

Deonn Baker

Deonn Baker

Deonn Baker serves as Global Head of Digital Experience at ScanSource, where she defines and oversees the Company’s web strategy and digital initiatives to transform user experience, maximize awareness, and increase engagement.

Deonn has more than a decade of experience in customer ethnographies and marketing research, including customer segmentation and data modeling, predictive selling analytics, voice of the customer analytics, journey mapping, and user personas.

Cost: $750

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Have questions about this program? Send us a note.Have questions about this program? Send us a note.






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