Successful businesses don’t just rely on big data—they seek out human insights in areas such as consumer behavior, user experience and organizational culture. This three course Business Anthropology & Human Behavior Certificate Program expands the opportunities available to both industry professionals and students by offering cross-disciplinary training in business and social science research methods. The program combines cross-cultural anthropological knowledge and qualitative methods with foundational business concepts to produce globally informed business leaders and cultural researchers.
How this Program Can Benefit You
This program is especially valuable in that it is taught by live instructors with PhDs in their fields at a top research university. This program uses project-based learning to give participants valuable experiences that are easily transferable to real world positions. Tech companies like Intel, Microsoft, Xerox and Google already hire social scientists, and many other industries are realizing the value of this expertise to give them a competitive advantage. The skills you will learn in this program are relevant for many different career paths. For example, market researchers, designers, and even human resources professionals would benefit from an opportunity to gain a global perspective and an understanding of how social science research techniques can greatly enhance strategic decision-making. Additionally, consumer insights and user experience researchers can benefit from greater knowledge of business concepts and how to operationalize their skills for today’s global job market. This program brings together the best of both domains (business and anthropology) in a manner that facilitates success in the real world of global business. Learn more about the Business Anthropology Program.
Plan of Study
This online program consists of just two required courses and one elective. In just three months, participants learn high level skills in qualitative methods, research design and business applications for social science research.
This seminar provides an overview of business anthropology and a cross-cultural perspective on three main areas: consumer research, organizational culture, and design, through the lens of project-based learning.
This course teaches social science approaches to qualitative research methods and analysis, as applied in business through project-based learning.
This professional development seminar focuses on business strategy, creating productive teams, and being an effective leader.
$1,500 Per Core Course
Register for All: $3,000
(Preferred registration due by Dec. 1)