Mini MBA

Tools that sharpen your business saw

Spring sessions begin February 3rd, 2017

Register

Today's business environment is more competitive than ever. Success depends on much more than experience. It demands critical leadership and relationship skills, along with creative problem-solving techniques, to not only get ahead, but make a real impact. Purposefully developed by Clemson University's Center for Corporate Learning (CCL), the Mini MBA program is designed to help corporate executives or those who wish to advance, to improve their leadership skills, develop advanced marketing techniques, implement efficient business practices, and build strategic, ROI-centric decision-making processes. Register for the full Certificate Program, or choose to register in individual courses that fit your needs.

Successful leaders are never stagnant or content—they continue to evolve, develop and sharpen their leadership skills in order to stay relevant and maximize their influence. After all, business success depends on strong leaders with clear, long-term vision. It is critical to growth and improved ROI, both in today and in the future. In this session we will enable you customize your own leadership philosophy to help define your critical role as a leader. As pre-work, you will complete a self-assessment type indicator. You will gain the necessary skills for recruitment, development, negotiations, evaluations, coaching, and more.

Session Topics

  • Operations & Organizational Management
  • Applied Ethics & Leadership Development
  • Self-Assessment Type Indicator (MBTI or HBDI)
  • Persuasion & Negotiations
  • Human Resources
  • Employee Evaluations
Gail DePriest

Session Leader: Gail DePriest

Director of Executive Leadership Development and Corporate Relations
Clemson MBA

Gail is the Director of Corporate Relations and Leadership Development at Clemson University. As a certified Master Coach who teaches MBA classes on Strategic Career Management, Gail has deep knowledge of Corporate Leadership practices and needs. For more than fifteen years she has advised Fortune 500 companies through times of transition, and helped top-ranked business schools create career management programs. In private practice, she coaches and prepares leaders for effective, transformational leadership. She is also a contributing writer for the South Carolina Business Journal.

The digital era has changed the way we do business. As marketing evolves rapidly, businesses must adapt to new technologies, platforms, and social channels in order to reach, engage, and influence qualified prospects and influence existing customers. This session identifies social media platforms and advanced digital strategies in key social spaces, and what impact social media can have on your business. Brief case studies illustrate how other companies have used new media and social spaces for brilliant successes, as well as resounding failures.

Session Topics

  • New Media and Social Media Tools
  • Advanced Marketing Techniques
  • Customer Service and Message Management
  • Brand Management
  • Service Marketing
Bobby Rettew

Session Leader: Bobby Rettew

Storyteller & Digital Strategist
Social Health Institute

Bobby is an Emmy award-winning, multimedia producer with a background in corporate marketing communications, public relations, social media, new media, television news, and visual storytelling. His journalistic experience in broadcast has transformed his approach as a digital storyteller, in which he has helped organizations identify compelling, effective messages. Bobby is an Adjunct Instructor at Clemson University where he teaches both MBA and MBAe Classes. Bobby holds a BS in Mathematics and an MA in Professional Communications from Clemson University.

Developing the right strategy or plan is only half the battle. Success depends on effective and efficient implementation and execution. Realizing a plan's requirements, scope, and risks will enable real-time problem solving, as well as critical response adaptation to ensure the project's ultimate success. You will not only learn how to shepherd a project to success, but also how to better understand change management, resolve conflict, and devise ongoing strategies that determine success.

Session Topics

  • Project Planning and Execution
  • Team and Executive Buy-In's
  • Process Implementation and Control
  • Successful Project Completion and Exit
Russ Purvis, PhD

Session Leader: Russ Purvis, PhD

Associate Professor
Clemson University

Dr. Purvis has been in the Department of Management at Clemson since 1999. Prior to entering academia, he gained 12 years of business experience, with 8 years in various management roles. He earned his PhD in Information and Management Sciences from Florida State University and his MBA from Georgia State University. He has served at numerous capacities at Clemson University, including graduate coordinator of the management department, as well as multiple college and university committees. He teaches courses in the areas of information systems and technology management at the PhD, MBA and undergraduate levels.

This session delves inside the numbers to examine the key performance indicators and measurement tools critical to profitability. We provide deep analysis for financial reporting, accounting, profit/loss statements, balance sheets, cash flow, and capital investments. Attendees will receive new insights into budgeting, ROI decision processes, and capital allocation exercises. The main emphasis will be on understanding the conceptual nature of these subjects and how they can be utilized to inform enterprise decision-making and strategic development.

Session Topics

  • Financial Strategies & Best Practices
  • Accounting and Reporting Overview
  • Financial Statements Review
  • Capital Investments Insight
  • Profitability and Net Profit Ratio Reporting
Steve Layton

Session Leader: Steve Layton

Director of International Sales
Westex by Milliken

Steve is the Strategy Director for the Specialty Fabrics Division at Milliken & Company, a diverse, multi-billion dollar international corporation headquartered in Spartanburg, South Carolina. He has a thorough understanding—both theoretical and practical—of corporate finance and supply-chain optimization. Steve engages in a wide range of strategic initiatives: from acquisition integration, to developing global SBU strategies. He is currently leading the integration of Westex, Inc., the largest acquisition in Milliken's 149-year history. In the evenings, Steve teaches Managerial Economics and Strategic Management for the Clemson MBA Program.

This is where it all starts. Having a solid business strategy is a must for any successful business—but it should also be do-able and practical. Strategies that remain theoretical do no good, no matter how great they sound. Every strategy must include an action plan to determine the business scope, competitive position, and performance goals. Attendees will discover firsthand the process for devising holistic, ROI-focused strategies, as well as the proper frameworks and tools for activation and analysis. You will gain critical knowledge about dynamic competitive rivalry, corporate strategy issues, and business plan implementation and evaluation.

Session Topics

  • Business Scope & Goals
  • Deployment & Implementation Tools
  • Internal Strategic Alignment
  • Competitive Positioning
  • Long-term Corporate Strategy
Steve Layton

Session Leader: Steve Layton

Director of International Sales
Westex by Milliken

Steve is the Strategy Director for the Specialty Fabrics Division at Milliken & Company, a diverse, multi-billion dollar international corporation headquartered in Spartanburg, South Carolina. He has a thorough understanding—both theoretical and practical—of corporate finance and supply-chain optimization. Steve engages in a wide range of strategic initiatives: from acquisition integration, to developing global SBU strategies. He is currently leading the integration of Westex, Inc., the largest acquisition in Milliken's 149-year history. In the evenings, Steve teaches Managerial Economics and Strategic Management for the Clemson MBA Program.

Successful innovation results in the development and successful commercialization of a new product, service or business model as measured by the unique, intrinsic value it generates, the willingness of consumers to buy it and the sustainable business growth it creates for the organization. Successful innovation also demands embracing change as a core value. Successful cultures create a home for innovation and manage it through a specific creative thinking process. They think big, start small and scale fast. This course examines strategy and processes needed to navigate change and lead to successful innovation.

Session Topics

  • Creating a Culture that Fosters Innovation
  • Development and Commercialization of Ideas
  • Processes for Success
Bob Miron

Session Leader: Bob Miron

Principal and Senior Consultant
Noovo Consulting LLC

Bob's career spans 34 years, the majority of which with Michelin in the Upstate. He cumulated several roles related to product development before moving on to Technical Marketing in 2003. Bob led the Michelin Challenge Design, a global automotive design competition, as well as long-term market and technology watch programs for the OE business unit for nearly 10 years. He participated in the development and launch of Michelin’s Innovation Incubator before joining emerging growth initiatives focused on the development of technology based service offers in the fields of mobility and transportation. Bob now works as a Strategic Marketing and Concept Development consultant for Noovo Consulting. He holds an ME from Université de Sherbrooke and an Executive Certificate in Marketing from the Kellogg School of Management.

Registration

Classes are 8:30AM to 4:30PM at our downtown Greenville location.

Register Now

Spring Sessions

CourseDate
Leading and MotivatingFebruary 3rd, 2017
New Media and Social SpacesMarch 3th, 2017
Project ExecutionApril 7th, 2017
Accounting & ProfitabilityMay 5th, 2017
Actionable Business StrategyJune 2nd, 2017
The Bridge to InnovationJuly 7th, 2017

Fall Sessions

CourseDate
Leading and MotivatingAugust 4th, 2017
New Media and Social SpacesSeptember 1st, 2017
Project ExecutionOctober 6th, 2017
Accounting & ProfitabilityNovember 3rd, 2017
Actionable Business StrategyDecember 1st, 2017
The Bridge to InnovationJanuary 12th, 2018

Have questions about this program? Send us a note.






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